Some sellers unintentionally give buyers an advantage without even realising it. How? By revealing why they’re selling.
Phrases like “Urgent Circumstances,” “Owner Has Bought Elsewhere,” or “Divorce Forces Sale” might grab a buyer’s attention, but they also send a dangerous signal: desperation. Buyers interpret this as leverage. They assume you’re motivated, and their offers reflect that assumption.
If your selling situation is a ‘need to’ sale, as opposed to a ‘want to’, your negotiating power evaporates as soon as your motivation is made public. Instead of competing for your property, buyers start competing for the biggest discount.
The truth is, your personal situation should never be part of your property’s story. Your agent’s role is to highlight the home’s strengths, its location, the lifestyle it offers, along with other key features of the property – not your reasons for selling.
At Ray White Forster Tuncurry, we know that privacy equals power. Our campaigns promote your property’s best qualities while protecting your circumstances. We attract serious, qualified buyers focused on value, not opportunity.
Selling a property should be strategic, not emotional. When you keep your motivations private, you stay in control of the process and the price.
Thinking about selling? Protect your privacy and your profit. Contact Ray White Forster Tuncurry today for your complimentary copy of the 10 Property Pitfalls Booklet – and learn how to stay in control every step of the way.
As of 1 July, the Federal Government’s Tranche 2 AML/CTF laws came into effect across Australia. Anti-Money Laundering and Counter-Terrorism Financing legislation may sound like something that belongs in a bank boardroom, but one of the many changes it brings sits much closer to home. Your agent is now required to conduct some basic due diligence on you as a seller before your property can be taken to market.
It is not a challenging exercise. It is a matter of verifying who you are and confirming your right to sell the property. But like most things in a property campaign, it is quick when done early and a source of delay when left to the last minute.
And it is far from the only task that needs attention before your property goes to market.
There is the preparation of your seller’s disclosure statement. The appointment of a conveyancer. The arrangement of finance for your next move. Each one needs consideration, and each one takes time.
Then there is the property itself. Those last-minute jobs you have been putting off. The arrangement of photography, videography and styling. Decisions about when your campaign will begin and when the first open will be held.
There are many boxes to tick and decisions to make before you go to market. So, who is best placed to help you through it all? Easy. The agent you choose to sell with.
I once saw a marketing campaign that listed the ten things required to get your house ready for market. Step one: hire the agent. They will then take care of the other nine.
There is a lot of truth in this.
A good agent has walked hundreds of sellers through this exact process. They know the order things need to happen in, the traps that cause delays, and the professionals worth calling. What feels like a mountain of admin to a seller is simply a well-worn checklist to the right agent.
This matters most in spring. Many people want to end their year living in their new home, which is exactly why spring is such a popular season for both buyers and sellers. So, it is best to work backwards.
Say you are hoping for a December settlement. That may mean a contract around October. A contract in October may require a campaign commencing in September. And to be ready come September, appointing an agent in August is prudent.
August is not early. August is on time.
This article has been written simply to reveal how much is required behind the scenes to get a property sold. None of it is difficult. None of it is overwhelming. But all of it is made a lot easier when you have the right agent in your corner.
At Ray White Forster Tuncurry, we believe we are that agent. So, if you want to end the year in your new home, don’t wait for spring. Call us now. One conversation, and your timeframe is sorted. The spring market rewards the prepared, and preparation starts today.
Forster Tuncurry entered the June quarter on the back of a strong run. For much of the past two years, demand has consistently outpaced supply, prices have risen steadily, and sellers have generally achieved results that exceeded their expectations. That picture has shifted. The three consecutive rate rises delivered by the RBA in February, March, … […]
Too many sellers find themselves in a situation where they are paying thousands of dollars upfront for marketing. In today’s real estate world, there is simply no need. Sellers are often expected to pay all marketing costs before sale, with no guarantee of success. The seller forks out cash for both necessary and unnecessary marketing. … […]