Sell with Confidence
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By Jason Rooimans

Like it or not, buyers are going to judge a book by its cover. A 2016 Finder survey found that 47 per cent of Australian home buyers know whether they like a home or not as soon as they step inside.

This means that when you’re selling your property, first impressions do matter and creating a bad one could hurt the perceived value of your home, decreasing buyer interest. Luckily there’s one small detail that you can change quick, cheap and easy, that could make all the difference – your front door.


Economic think-tank Kiplinger recently surveyed thousands of home buyers about what makes them fall in love with a property. The most common answer by far was the front door.

Similarly, Finder’s survey found that signs of peeling paint, mold, and mess can turn buyers off instantly – proving that making a positive first impression is absolutely essential.

The door’s the first thing buyers see when they approach, and it may create an impression that alters the way potential buyers perceive the rest of your home. Check out our tips below to make sure your front entryway knocks that first impression out of the park.


There’s more to choosing a front door than you might think. It needs to be handsome and welcoming, fitting with the theme of your home, and of course, able to withstand wind, rain, and sun without becoming damaged.

The finish and material of your door will largely dictate how durable it is. Wooden doors are often attractive, however, they don’t withstand the weather as well as aluminum, fiberglass or steel ones do.

Fiberglass composite entryways can mimic the texture and look of wood, often come with long warranties and are cheap to buy – so they may be your best option if you’re buying new.

When it comes to the style of your door, the most important thing is that it fits with the rest of your home. For example, a charming antiquarian entryway will look out of place outside of a minimalist home built in 2016. Use your best judgment to pick a style that complements your property, or consult an expert if you’re not sure.


The colour of your front door sets the tone for the rest of your home, and you should carefully consider what impression you’re trying to make. For example, black doors with white trimming create an elegant and refined look, perfect for premium real estate and stately villas.

For a more modern look, bright red creates a strong statement, and an impression of power, passion, and boldness.

Yellow, orange, and purple are more risky colours to use, but with the right detailing they could add a touch of quirky charm to your property that might otherwise be missing.

Last, of all, make sure you use exterior paint with a glossy finish if possible. This kind of paint will resist chips and scratches better, requiring less maintenance and lasting for longer.


Last, but not least, you should pay attention to the fittings you use. As well as the door itself, your letterbox, street number, door bell, knocker, and even your welcome mat, will leave a subconscious impression on any buyer.

If they’re old, rusted and broken they could quickly turn prospective purchasers off. If that’s true of your fixtures make sure you replace or spend time maintaining them before selling, so that they add not detract from the look of your entryway.

If your home’s older, using rustic door knobs, street numbers and fittings could help add to the theme, giving buyers an idea of what they’re dealing with before they enter. Similarly, in a newer home, clean metallic finishes like copper will help carry that modern look throughout.


Your property’s front door matters more than you may think when selling your home. But there’s also the rest of the home to consider – meaning getting your property into shape for a sale can be a difficult and time consuming task.

For a little expert advice and help with the finer details, get in touch with a local real estate agent that you trust.

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